By March 8, 2010In The News

This Wends March 10, The Beatards host their Video Release Party for Get Lite @ Beauty Bar NYC. IF you haven’t yet – GO CHECK THE NEW GET LITE VIDEO !!!

For the New York City trio THE BEATARDS, mixing elements of electro, hip-hop, punk, pop and world music comes naturally. The NEW single “Don’t Step on My Sneakers”  which can be purchased on iTunes world wide, charted #1 on multiple college radio hip hop charts over the past few months.

The B-side “Get Lite”—which will appear on their debut album in spring 2010—is an uplifting anthem for the youth and the young at heart. Over a heavy hip-hop beat that sounds like it fell from outer-space, the infectious lyrics stress positivity in the face of adversity, embracing the misfit that rises above judgmental haters. This song is a universal call to rise above it all.

The Video was directed by up and coming director Philly K and produced by Andrew Bly of the Molecule. Produced on a shoe string budget, the Beatards give nothing less than an epic performance, targeted towards the youth and new generation. Filled with bouncing bunny’s, skaters, BMX Kids, Brooklyn Dance Crews, and sky high flying gymnasts on trampolines, The Beatards relate to the youth of today and their need to rise above it all and just “Get Lite”

On Wednesday March 10, 2010, The Beatards will be performing at The Beauty Bar NYC in celebration of the Video Release.

Growing up with the DJ’s mentality of mashing and remixing everything, the traditional boundaries of genre don’t hold much weight in THE BEATARDS world.  A multi-ethnic trio composed of UTK the INC, CHUCK WILD and DJO—each of Indian, Jewish and Korean decent, respectively—together they write, produce, mix and arrange all of their own music.

Working totally independently without support from a record label, THE BEATARDS have had over 20 of their songs licensed to multiple shows on MTV and HBO including “Entourage,” “The Real World Cancun,” “The City,” “Parental Control,”  “Road Rules” and “Styl’d.” The group also just released an exclusive track for the popular clothing brand Upper Playground which has been featured on the brand’s web site for a month and are working with other independent and major brands such as PUMA, Red Bull, Sparks, AMP, Mishka and 10 Deep.  Their party-rocking performance reputation has helped them share the stage with notables such as Santigold, Spank Rock, Shwayze, LMFAO, Kid Cudi, Mix Master Mike, Mayer Hawthorne, Kudu and DJ Class to name a few.

The three friends initially came together through their innovative “live remix” party Mixtape Riot!, which they still host monthly in downtown NYC.  Since then, they have released two mixtapes, Endless Dummer (August 2007) and Blast Off (April 2009), as well as the Big Bad Beat EP (October 2008).  Their upcoming first length LP  “WorldWide” is due out June 2010 –

Hook Lyrics from “Get Lite” by The Beatards:

We get lifted we get lite
We get weightless we satelites
Sunday to Saturday we fightin’ gravity
And if you stuck on the ground stop gettin’ mad at me

To view the Video –